impression click through rate youtube good

#Impression click through rate youtube good full

'Video played to'' metrics count the percentage of people who watched 25%, 50%, 75%, or 100% of the video out of the viewers who initiated the player. Instead, a click is automatically counted as a view and engagement when a viewer is on the watch page, and that click would be reported in addition to the view and engagement already reported.Ĭlicks are counted while Engagements are not counted. In this scenario, the click isn't referring to the 'click' on the thumbnail that took the viewer to the watch page.

#Impression click through rate youtube good full

Viewers watch 10 seconds of the video ad when it's muted or click the thumbnail to view the full video on the watch page (the click counts as a View, not reported as a click). View counts in Google Ads, but not on public view count. Viewers watch over 10 seconds or click ad.Ĭounts as a click and engagement. In-stream ads and video app promotion ads Refer to billing invoices as a source of truth for billable impressions. Note that if these were associated with paid views, you're not charged for this invalid traffic. It's likely related to Invalid Views being removed from your reporting. Invalid traffic detection and updates can take up to 30 days to fully complete. I saw views reported (for example, 500 views), checked back at a later time and now there are less views reported (for example, 490 views). You can create the lists in your account, they'll just have no users added to them as these users are not incrementing the view count to be added to the audience list. Learn more about the differences between Google Analytics and YouTube view data.Ĭan I still create audience lists of users who have already seen my videos or channel for formats that don’t increment the view count?Īudience lists dependent on a view (for example, 'Viewed any video from a channel’) aren't compatible with formats that don't increment the view count such as bumpers, non-skippable, and instream ads less than 10 seconds. This is primarily due to differences in the recency of their data (varied “freshness” or refresh rate), differing spam thresholds, and differing eligibility for ads counted on the public view count which include non-bumper in-stream, bumper and non-skippable ad views. Some variances between views you see reported in Google Ads, in YouTube Analytics, and on the public watch page (which is populated via YouTube Analytics) is expected. Why are there variances in views across my reporting sources? It only increments the view count after the watch page loads. Is a click on the in-feed thumbnail counted as a click? In this instance, we would only increment a click and not a second view. What if a view is already incremented and then a click occurs? Does it count as a second view? Learn more about YouTube video metrics, including impressions, paid views, organic views, Interactions, Engagement, View rate, “Video played to” metrics, Earned actions, Viewability and Active View metrics, Display Impression Share metrics, and Brand lift metrics. Each metric has its own benefit and can help you determine which ads are most effective. There are several ways you can measure how viewers interact with your video ads. It is also a best practice to link your YouTube account to your Google ads account, as doing so makes earned actions (and other functionality) available within your account. As a best practice, we recommend hosting your video on YouTube for your Video campaign so that you have the most available metrics to gauge your performance. Note: While it is possible to upload videos directly to Google Ads to be used in your video ads, certain video metrics are only available for video content hosted on YouTube.